It is almost a ritual at this point. Every few months, a news story or rumor will pop up suggesting that a major motorcycle manufacturer is considering joining MotoGP. Usually after a senior executive has given a wide-ranging interview on a host of subjects relating to their brands, and at the end is asked, "oh, what about MotoGP?" and doesn't immediately reject the idea out of hand.
Earlier this year, it was BMW which was going to enter MotoGP. That theory grew off the back of two pieces of news. Firstly, an interview with the new CEO of BMW Motorrad, Markus Flasch, in which he was asked about MotoGP, and said that he would not rule it out. And secondly, the news that BMW had bought Suzuki's MotoGP data.
The latest set of rumors (as I referred to last week) refer to an interview given by Suzuki Motor CEO Toshihiro Suzuki about their position in the market and range of models. Suzuki-san was asked if there were any plans to enter MotoGP, and responded that though they were proud of having won the MotoGP title in 2020, "it doesn't make much sense if we don't have a complete and varied range of models to offer all motorcyclists. And I don't think we are in this situation at the moment."
Feed the beast
That hasn't stopped the MotoGP media from launching a barrage of stories stating that Suzuki is considering a return to premier class racing. The explanation is fairly simple. It is December, and very little is happening in the world of motorcycle racing. But the insatiable hunger for content must be filled (and for websites which rely on internet advertising income, the existential need for clicks and ad impressions), and so yarns get spun out to seem as large and significant as possible.
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