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... that new tires might be a bigger deal than new engines

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Bimota And Kawasaki - A New Focus And A New Branding Strategy

By Steve English | Thu, 25/Apr/2024 - 12:37

The news that Bimota is returning to WorldSBK in 2025 came as a surprise to the paddock. The withdrawal of Kawasaki as a full-factory effort from the series, after eight World Championships, blindsided many but what does it actually mean for the series?

In many ways it will be business as usual. Provec Racing, the Catalan team that has morphed into the Kawasaki Racing Team over the years, has been the factory supported squad for the championship since 2011. In that time the team, led by the Roda brothers, became the standard bearer of the series. This success culminated in Jonathan Rea’s unprecedented six titles in a row. Since 2021, though, the team and manufacturer have fallen on harder times.

Switching from Kawasaki to Bimota is a decision that has been a considerable time in the making. In 2019 Kawasaki Heavy Industries purchased Bimota. KHI is a massive company and their motorcycle division is a tiny part of a massive empire. With almost 40,000 employees KHI is involved in a myriad of industries including aeronautical, shipping, off-shore structures, rail and many more. Motorcycling is the part we care about but it’s only a small part of what makes that company tick.

Brand value

With that in mind it’s easy to see why switching to the Bimota brand makes sense. The Italian firm is a historic marque. It’s a famous name with a rich history. Over the decades Bimota’s brand built up an enthusiastic base. While not evoking the same response as Ducati or MV Augusta, they are a brand that means something to many. This tugging on the heartstrings is the main reason for the Superbike racing switch in 2025.

Nobody likes to think of motorcycle racing as a balance sheet sport. Passion is what fuels the sport rather than profit and loss columns...or at least that’s how we look at it. For KHI this switch makes perfect sense. For Kawasaki to build a new Superbike would take an investment of tens of millions of dollars. To build a new super limited edition Bimota Superbike with Kawasaki power instead means that there can be now a limited edition homologation special. Of course this was also possible using the green brand, but would customers pay up to €45,000 for a Kawasaki Ninja? No. Will they do it for a luxury brand with a historic name? Time will tell.

For Provec Racing the switch should mean that the majority of their on-site personnel remains the same. There is no need to break up their existing structures but, at least in the short term, you would expect involvement from Bimota’s side on chassis development. With a new brand coming into the the Provec should be exempt from testing restrictions. You can expect that a test team will be busy running around European circuits in the coming months.

Same names, different pressures

For Alex Lowes and Axel Bassani the news brings with it different pressures. Lowes is out of contract at the end of the season but has been one of the surprise packages of 2024. With only one mistake, during Sunday’s Race 2 at Assen where he crashed, he has become the team leader following Jonathan Rea’s departure. His relationship with Pere Riba has been very successful thus far and the crew chief will be keen to keep his rider in place. Bassani has a second year remaining on his Kawasaki contract and that will carry forward to the new project.

The decision by Kawasaki also brought out plenty of rumours online. Does this mean that Kawasaki are now planning a MotoGP return with the new 2027 regulations package set to be announced? The indications are that this is a decision based strictly on market requirements and rebranding.

Another question that immediately surfaced was “did Rea know this was coming?” The answer to this is almost certainly no. Rea made his decision to leave and had to pay a hefty release clause for the privilege. He made his decision because last year, prior to the rule changes for 2024, he saw little chance of challenging for the championship again on the ZX10-RR.

For the future Independent teams will still be able to race the Kawasaki and it remains to be seen what this announcement means for Puccetti Racing. The team has ran Kawasaki machinery in both the Supersport and Superbike classes but there was no mention of what they will compete with in 2025.


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2025
World Superbikes
Kawasaki
Bimota
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Comments

When I first read the news…

St. Stephen
Site Supporter
10 months 4 weeks ago
Permalink

When I first read the news my reaction was that this was a way out of the restrictions that KRT suffered under the past few years, particularly the rev limit, but more generally how they were held back by using the somewhat older but still their top-of-the-line Kaw sport bike. 

Now they get a custom chassis and a more aggressive motor. I think Bimota can build a pretty quick bike for euro 45K?

Great recap Steve. I'm beginning to doubt your Irish heritage since you used "massive" twice in the same sentence!

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So now we get to wonder what…

Motoshrink
Site Supporter
10 months 4 weeks ago
Permalink

So now we get to wonder what chassis they have coming. There isn't an obvious one that I could find clicking about. 

Thank you Steve English! Lots of us needed calming of our initial "Kawi quits" reading. (How closely are you following WSSport? Curious what you think of the post R6 Cup "Next Gen" mix and where it is headed...big triple R9 is in the birthing canal). Enjoy some golf!

v Reisjart, that Britton front suspension stuff can't end up on a racetrack now can it?! I would be mortified, wouldn't you? It has to be something else.

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In reply to So now we get to wonder what… by Motoshrink

Chassis

Riesjart
Site Supporter
10 months 4 weeks ago
Permalink

Yes, Bimota has had some interesting bikes chassis wise.... https://bimota.it/tesi-h2/?lang=en

I guess that superchargers are not allowed, but put a decent other Kawa engine in there......I for one hope that they will bring some of these alternative chassis ideas  into WSBK. At least if the front tires can cope with the additional load that could stir things up.

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Spec tyres

Apical
Site Supporter
10 months 3 weeks ago
Permalink

Unfortunately Riejsart every bike has to run the same Pirelli tyres. Made for conventional bikes with telescopic forks.

Which doesn't encourage diversity of design.

Remember when Bridgestone made a front tyre so great that the Ducati gp bikes would turn. But when Bridgestone was the sole tyre supplier they had to make tyres that would work for the entire field. Ducati's advantage went away for years.

The Hawking radiation is bad today  aDnaDaaaDvv

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In reply to Spec tyres by Apical

Unfortunately

Riesjart
Site Supporter
10 months 3 weeks ago
Permalink

You are right off course. I was just dreaming that unlike MotoGP we could actually see some basic chassis development in WSBK. 

Oh well....

 

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