French sports car maker Alpine is to join with the Prima Pramac Yamaha MotoGP team to become 'main sponsor'. Though details of the exact role Alpine will play remain vague, the press release issued by Prima Pramac suggest that Alpine will be working with Pramac to improve performance. Given Pramac is embarking on a new partnership with Yamaha in 2025, that could be an important link up.
The deal comes as part of Pramac boss Paolo Campinoti's deep links with the F1 paddock. Pramac has long run an F1 sticker on their bikes, as a result of Campinoti's friendship with F1 CEO Stefano Domenicali. Campinoti also has very strong ties with Renault CEO Luca de Meo, who was previously behind FIAT's sponsorship of the Yamaha MotoGP team between 2007 and 2010. The partnering of Renault daughter Alpine with Yamaha in MotoGP is a logical step in reestablishing a foothold in the MotoGP paddock.
Exactly how prominent the Alpine sponsorship is will be revealed at the joint launch of Yamaha's MotoGP teams in Kuala Lumpur on Friday, January 31st.
The Pramac press release announcing the deal appears below:
PRIMA PRAMAC YAMAHA MOTOGP WELCOMES ALPINE AS NEW MAIN PARTNER AS THE TEAM PREPARES FOR MOTOGP 2025 SEASON
As the 2025 MotoGP season approaches, with the first winter test set to take place next week (February 5-7) in Sepang, Malaysia, Prima Pramac Yamaha MotoGP is thrilled to announce a new chapter in its storied journey with the signing of a long-term partnership with renowned automotive brand, Alpine.
This partnership, which will see Alpine play an active role as Main Partner, marks the beginning of an exciting new era for the team as they embark on their first year as second factory team with Yamaha Motor Co., Ltd.
For Prima Pramac Racing, 2024 was a landmark year, with the team celebrating its first-ever MotoGP Riders World Championship title, the first independent team to achieve this result since 2001.
Building on this remarkable achievement, the team now sets its sights on even greater challenges, with the added support of Alpine — a brand that shares Prima Pramac Yamaha MotoGP’s unwavering drive to explore new possibilities and push the limits of performance.
The alignment between Prima Pramac Yamaha MotoGP and Alpine goes beyond the track, united by a relentless pursuit of excellence and a shared commitment to pioneering innovation in motorsport. Both organizations continuously strive for progress, looking for uncharted paths to success, whether it be in MotoGP or Formula 1.
Alpine, the iconic French sports car brand founded in in 1955 by Jean Rédélé, a man with a passion for motorsport whose favorite playground - the Alps - inspired the name of his brand and that with a glorious past of victories in the Rally and Endurance competitions today is one of the principal teams in Formula 1, has now joined forces with Prima Pramac Yamaha MotoGP with the common purpose to elevate the MotoGP program. This groundbreaking partnership is a first for the world of MotoGP and reflects the rapid growth of Pramac Racing, which has consistently demonstrated itself as one of the most ambitious, professional, and forward-thinking teams in MotoGP.
The unveiling of Prima Pramac Yamaha MotoGP will take place in just a few days, on January 31st at 19:45 local time (11.45 CET) at the prestigious W Hotel in Kuala Lumpur, Malaysia with a live streaming on www.pramacracing.com and the team’s official Instagram account (@pramacracing). This event will mark the beginning of a new era for the team as they take their place at the forefront of MotoGP, equipped with new ambition, a strengthened partnership with Yamaha, and the exciting backing of Alpine.
Pictures and videos of the new partnership between Prima Pramac Yamaha MotoGP and Alpine will be released after the unveiling ceremony on January 31.
Paolo Campinoti, Team Principal, Prima Pramac Yamaha MotoGP
“I am very proud of the start of this long-term collaboration with Alpine, a historic brand that is now also a major player in F1. This is the first time that a manufacturer present in the world's premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is proof of what we have built over these years. Pramac Racing and Alpine are two realities that live competition in a dynamic, fresh and enthusiastic way, united by a passion for challenges: the one that, after winning the Team (2023) and Rider (2024) World Championships in the last two seasons, has now led Prima Pramac Racing to join Yamaha Motor Co., Ltd. in a very ambitious multi-year project; and the one of Alpine, which has inaugurated its 100% electric 'Dream Garage' in 2024”.
Antonino Labate, Director of Sales, Marketing and Customer Experience, Alpine
“In addition to F1 and the World Endurance Championship, Alpine is strengthening its presence in Motorsport by becoming involved in the MotoGP World Championship, alongside the Prima Pramac Yamaha MotoGP team. This alliance will create new experiences for customers and fans passionate about motorsport. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit. We are constantly striving for better performance”.
About Pramac Racing
Pramac Racing is a leading team in the MotoGP World Championship, renowned for its high level of performance and commitment to excellence. After making its first appearance in MotoGP in 2002 with Honda, the team led by Paolo Campinoti switched to Ducati in 2005, becoming the factory supported team at Borgo Panigale in just a few years, a closer partnership that allowed Pramac Racing to have a much closer relationship with the factory team, as well as helping with the development of the Desmosedici. From 2021 to 2024 Pramac Racing was awarded the title of MotoGP Best Independent Team, most notably becoming the first privateer team to win the MotoGP Team World Championship in 2023, and then improving on that in 2024 by winning the MotoGP Riders World Championship, a feat not achieved by a satellite team since 2001. In 2025 the team takes an exciting step forward with its partnership with Yamaha, competing as Prima Pramac Yamaha MotoGP in the MotoGP class and debuting in the Moto2 class as Pramac Yamaha Moto2.
About Alpine
Founded in 1955 by Jean Rédélé, Alpine has established itself with its French-style sports cars. The brand introduced the new A110 in 2018, faithful to Alpine's timeless principles of compactness, lightweight, agility and driving pleasure. The Alpine Business Unit was created in 2021, building on the heritage and savoir-faire of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams. The dedicated brand innovates authentic and exclusive sports cars within Renault Group. This expertise enables the brand to compete in two FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other racing disciplines through its customer racing programme in Rally, Cup and GT4. 2024 marks a turning point in Alpine's ambitions as it inaugurates Its 100% electric "Dream Garage" with the launch of its hot hatch, the A290, followed by its first sport fastback, the A390, in 2025.
